Self Acquires Loam to Build the Identity Layer for the Internet 

The privacy-first identity infrastructure used by Google and Opera brings on Uber’s former Head of AI to accelerate its expansion into agentic internet applications and enterprise use cases.

SAN FRANCISCO, CA - April 9, 2026 - Self Labs, the company behind proof-of-human and identity verification solutions serving over 14 million global users, today announced its acquisition of Loam, an AI company specialized in agentic workflows and intelligent automation, founded by Birju Shah, serial founder and Uber’s former Head of AI. Founded in 2022 and backed by Slow Ventures (Slack, Robinhood), Accomplice (WHOOP, DraftKings), and Packy McCormick of Not Boring Capital (Ramp, Scale AI) a.o., Loam has built a strong foundation in agentic systems design. Shah joins Self as Chief Operating Officer.

Self was founded on the principle that identity is a defining layer of the internet's next era. Its suite of privacy-preserving verification tools enables platforms to confirm that users are real, human, and eligible, without collecting or storing sensitive personal data. Today, Self's infrastructure powers proof-of-humanity, age verification, and phone-number mapping for some of the world's leading technology platforms, serving over 14 million verified users across enterprise, fintech, and consumer applications.

The acquisition brings together Self's privacy-first identity stack––trusted by Google, Opera, Aave, and Velodrome––with Loam's expertise in enterprise AI and multi-agent systems design. Together, they expand Self's programmable identity capabilities across agentic applications, enterprise workflows, and consumer internet platforms, including social networks facing increasing age verification requirements.

The acquisition follows the announcement of Google and Tether leveraging Self’s proof-of-human verification and sanctions screening infrastructure for a first-of-its-kind US Dollar stablecoin distribution engine. Self is backed by Greenfield Capital, Startup Capital Ventures x SBI Fund (SoftBank), Spearhead VC, Verda Ventures, Fireweed Ventures, and angel investors including Casey Neistat. 

Shah, who also serves as Professor of Product and AI at Northwestern University's Kellogg School of Management, brings deep expertise in AI systems and institutional scale. His appointment accelerates Self’s evolution from identity verification into full-stack identity infrastructure.

“As AI’s impact on the internet rapidly evolves, identity and humanity are the necessary trust layer,” said Rene Reinsberg, co-founder and CEO of Self Labs. “Companies throughout the world are looking to urgently address developments in AI, emerging regulation, and the need for stronger online safety rails for children and society at large. Self is building a solution to create this trust layer without compromising user privacy. Birju and Loam dramatically strengthen our ability to lead in this agentic era.” 

“AI is pushing the internet into a new era, but intelligence without identity creates enormous trust gaps,” said Birju Shah, COO of Self, founder of Loam. “Self has built exactly the kind of privacy-preserving human verification layer that this new world needs, and is positioned to become the core identity infrastructure for the internet––not just for users, but for the agents and applications acting on their behalf.”

The acquisition strengthens Self's position at the intersection of identity, AI, and internet infrastructure. As autonomous agents become increasingly embedded in enterprise and consumer software, demand for programmable, privacy-preserving identity solutions is expected to grow substantially. With Loam's agentic systems capabilities integrated into its core product and engineering organization, Self is well-positioned to meet that demand.

About Self

Self is the identity layer for the agentic web, bringing privacy-first proof-of-human and identity solutions to platforms and protocols across the internet. Trusted by Google, Opera, Aave, Velodrome, and more, Self’s infrastructure is enhancing trust and verification while protecting user data privacy. Self was founded in 2025, with a mobile app available on the Google Play Store and iOS App Store. Learn more at self.xyz 

About Loam

Loam is an AI company focused on agentic workflows, intelligent automation, and systems that connect AI with human verification, approval, and accountability.

Media Contact
Charlie Havens

press@self.xyz